We recently launched version 1.0 of our product, and we’ve been gauging reactions to the new look user interface. Almost without exception, our clients have reacted very positively to the new UI. Usage statistics are also up, but then that just may be because they are using our platform while preparing for the October earnings season.

Such feedback helps us evaluate the success of our efforts in meeting our clients’ needs for simpler and quicker access to the data and commentary on companies they cover. It also helps us refine our product roadmap, re-prioritize features that are in the pipeline, and refine features before they are implemented.

What do our clients expect in return? Why do they spend valuable time giving us suggestions and feedback? I think that at one level they see a concept that is likely to be valuable to them, but one that needs refinement and improvement before it can smoothly and seamlessly fit into their workflow. They expect that their investment in providing us with suggestions will pay them back with a better product.

At another level, I see some clients changing gears, and wearing the entrepreneurial hat for a change, thinking about our business model, product, and technology, and vicariously enjoying the ability to design and build a new business from small beginnings.

And there are those clients who just like to give us feedback because they regard us as the sincere, well-intentioned underdog who deserves a break.

Lastly, I think they enjoy good, old-fashioned attention. Too many big companies either never listen to them, or never do anything about feedback that they get. On the other hand, here’s a start-up that’s keen to hear what they have to say, and every few months, we go back to them with new features based on what they’ve told us. That has to count for something.