The advantage of developing a product designed for a specific community is that you can get really creative with your solutions, and use the full range of technologies available to implement those solutions, thereby delighting your customers.
We recently launched version 1.0 of our product, and we’ve been gauging reactions to the new look user interface. Almost without exception, our clients have reacted very positively to the new UI. Usage statistics are also up, but then that just may be because they are using our platform while preparing for the October earnings season.
Anything that I say about information overload in the internet age will be just that. You heard it before many, many times. However, in the world of public companies there is one other matter that amplifies this problem Regulation Fair Disclosure. Public companies put much more information out there than they used to. Luckily, they can no longer whisper into the ear of their favourite sell-side analyst. All of this information is publicly available.
Our belief is that the best way to win your business is to let you experience the product. From the homepage you can fire up a slice of our product that will give you a taste of the kind of company analysis that is possible using Gridstone. In the coming days we plan to add more ways for visitors to interactively understand what Gridstone represents - a better way to do company research.